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Post by Ted on Aug 20, 2012 19:10:16 GMT -8
Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers.
The Review, an information staple prepared by Bowker® Market Research and industry trade magazine Publishers Weekly, notes that GenY’s 2011 book expenditures rose to 30 percent — up from 24 percent in 2010 – passing Boomers’ 25 percent share. And with 43 percent of GenY’s purchases going to online channels, they are adding momentum to the industry shift to digital.
Continued growth of e-book consumption, which rose from 4 percent of unit sales in 2010 to 14 percent in 2011. Among major subgenres, e-books had the most impact in the Mystery/Detective category, accounting for 17 percent of spending, followed by Romance and Science Fiction; where the format accounted for 15 percent of dollars spent.
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anita
Full Member
Posts: 134
Joined: Jun 6, 2012 8:57:42 GMT -8
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Post by anita on Aug 20, 2012 19:21:35 GMT -8
That is good information to know...My newest book is a light mystery so maybe that report bodes well for financial success! I'm not surprised that Gen Y is spending so much on eBooks. It does fit with what I've observed among my own friends and family. Gen Y also has some disposable income to spend on luxury items and many have not yet started to have families which tend to drain the piggy bank rather quickly.
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