Best social network sites for generating sales
Dec 7, 2014 9:42:44 GMT -8
chelsfield, Julie Harris, and 1 more like this
Post by Ted on Dec 7, 2014 9:42:44 GMT -8
Everyone in business wants to increase sales using social networks, but which social networks have shown to have the best sales results?
Various providers of social marketing tools provide bits and pieces of data about what they do in order to attract customers, just like authors. Here's a collection of information for you.
The best social marketing network for conversion.
The best social marketing network for conversion, far ahead of a Facebook share or a Facebook Like and far ahead of Google+, is email. In 2013, email had a huge conversion rate of 7.02%
The best social marketing network for revenue.
Well, it isn't email. Pinterest delivered about 25% of revenue derived from social networking sites, with Facebook about 0.1% behind. Google+ is down near the bottom at 6.5% of revenue.
People are visual creatures and is why it is important to create a catchy cover for a book. Pinterest is all about visuals, making it a good place to display your covers. Book covers aren't as sexy as jewelry, architecture, photography, or pictures of people or animals, so don't expect your sales to jump through the roof because you've added your covers to Pinterst.
Niche sites like Tumblr, StumbleUpon, Kaboodle, brought 4.75% of revenue to retailers from social networking sites. Tumblr generated 2.56% of that total. More importantly, Tumblr had almost 2 times the shares of Google+ generating revenue to retailers.
The social media sites shared the most by retail store visitors?
Data suggests the most popular 'share' button on a retailer site is Pinerest. Retail store visitors pushed the Pinterest button 38% of the time. Twitter was a very close second at 37.2%. The reason for this is probably fashion (shoes, dresses, hats, scarfs, jewelry, accessories, etc), home furnishings, perfume, travel, and food.
Don't expect to have anywhere near such numbers for your cover image, unless your cover somehow prominently includes many of the popular images shared across social media.
Something like a stunningly gorgeous woman lying seductively upon a hugely popular piece of furniture found on Pinterest, her hand applying perfume to herself (perfume bottle easily seen in your cover image as being the most popular perfume bottle on Pinterest), while a handsome, virile man (in clothing of your choice depending upon popularity rating of each article of attire), attends to her by offering (flowers, candy, champange, jewelry again, sunglasses, hat, etc. You know, what ever is most popular on Pinterst), all this upon a luxury yacht gliding across a sunlit (or moonlit) shimmering sea.
Which social media site delivers the most traffic with each share?
Twitter is tops in this area, due to its design and purpose of sharing something with others. But niche channels like StumbleUpon generate 0.9 clicks per share, meaning almost 1 click per 100 people who were sent the information.
Or, put another way, for every 100 people you shared something with more than 99 - but less than 100 - didn't pass your information along or act upon it themself. Facebook was bested by several other niche channels, and was down on the list at 0.71% clicks per share.
Which social network drives the most traffic with each share?
While Twitter is number one in terms of clicks per share, the most notable findings are the high clicks from niche channels. Namely, StumbleUpon - with 0.95 clicks per share - Wishpot, Tumblr, Polyvore and Kaboodle all beat Facebookâs 0.71 clicks per share.
What's the bottom line of all this stuff?
Although Facebook is huge and Facebook users connect with their friends, Facebook users may not share similar interests in the products promoted/shared on Facebook. On the other hand, users are actively seeking and sharing links to content (which fits their needs) on sites like Pinterest and StumbleUpon.
How does this information help authors? It is provided so you have a bit more information when making a decision about marketing. The best marketing channel(s) for each author still depends on his/her social objectives and target market(s).
Various providers of social marketing tools provide bits and pieces of data about what they do in order to attract customers, just like authors. Here's a collection of information for you.
The best social marketing network for conversion.
The best social marketing network for conversion, far ahead of a Facebook share or a Facebook Like and far ahead of Google+, is email. In 2013, email had a huge conversion rate of 7.02%
The best social marketing network for revenue.
Well, it isn't email. Pinterest delivered about 25% of revenue derived from social networking sites, with Facebook about 0.1% behind. Google+ is down near the bottom at 6.5% of revenue.
People are visual creatures and is why it is important to create a catchy cover for a book. Pinterest is all about visuals, making it a good place to display your covers. Book covers aren't as sexy as jewelry, architecture, photography, or pictures of people or animals, so don't expect your sales to jump through the roof because you've added your covers to Pinterst.
Niche sites like Tumblr, StumbleUpon, Kaboodle, brought 4.75% of revenue to retailers from social networking sites. Tumblr generated 2.56% of that total. More importantly, Tumblr had almost 2 times the shares of Google+ generating revenue to retailers.
The social media sites shared the most by retail store visitors?
Data suggests the most popular 'share' button on a retailer site is Pinerest. Retail store visitors pushed the Pinterest button 38% of the time. Twitter was a very close second at 37.2%. The reason for this is probably fashion (shoes, dresses, hats, scarfs, jewelry, accessories, etc), home furnishings, perfume, travel, and food.
Don't expect to have anywhere near such numbers for your cover image, unless your cover somehow prominently includes many of the popular images shared across social media.
Something like a stunningly gorgeous woman lying seductively upon a hugely popular piece of furniture found on Pinterest, her hand applying perfume to herself (perfume bottle easily seen in your cover image as being the most popular perfume bottle on Pinterest), while a handsome, virile man (in clothing of your choice depending upon popularity rating of each article of attire), attends to her by offering (flowers, candy, champange, jewelry again, sunglasses, hat, etc. You know, what ever is most popular on Pinterst), all this upon a luxury yacht gliding across a sunlit (or moonlit) shimmering sea.
Which social media site delivers the most traffic with each share?
Twitter is tops in this area, due to its design and purpose of sharing something with others. But niche channels like StumbleUpon generate 0.9 clicks per share, meaning almost 1 click per 100 people who were sent the information.
Or, put another way, for every 100 people you shared something with more than 99 - but less than 100 - didn't pass your information along or act upon it themself. Facebook was bested by several other niche channels, and was down on the list at 0.71% clicks per share.
Which social network drives the most traffic with each share?
While Twitter is number one in terms of clicks per share, the most notable findings are the high clicks from niche channels. Namely, StumbleUpon - with 0.95 clicks per share - Wishpot, Tumblr, Polyvore and Kaboodle all beat Facebookâs 0.71 clicks per share.
What's the bottom line of all this stuff?
Although Facebook is huge and Facebook users connect with their friends, Facebook users may not share similar interests in the products promoted/shared on Facebook. On the other hand, users are actively seeking and sharing links to content (which fits their needs) on sites like Pinterest and StumbleUpon.
How does this information help authors? It is provided so you have a bit more information when making a decision about marketing. The best marketing channel(s) for each author still depends on his/her social objectives and target market(s).
