|
|
Post by Nathaniel Phillips on Oct 15, 2012 16:52:24 GMT -8
Has anyone tried either Facebook ads or Google Adwords to advertise their books? I am considering trying one or the other. Any opinions on either?
|
|
|
|
Post by Ted on Oct 15, 2012 19:16:53 GMT -8
I tried Google Adwords 5-7 years ago, using their pay-per-click system. Lots of clicks but mostly lookie-loo's just costing me money. Ask yourself how often you click on an ad and buy that item. Have you ever clicked on an ad on this forum? I haven't.
According to Internet Advertising Formats and Effectiveness "The average click-through rate of 3% in the 1990s declined to 0.1%-0.3% by 2011". So you need your ad to be displayed lots before anyone actually clicks on it, let alone buys your book.
I haven't tried Facebook ads, and I don't click on any of them either.
|
|
|
|
Post by Nathaniel Phillips on Oct 15, 2012 19:36:45 GMT -8
Thanks Ted. That is very useful information. I had no idea that the click rate was so low. I had figured that few would actually buy my books, but was not sure how many. I will pass on the pay-per-click and find another way to drag customers in. Thanks.
|
|
Ria Stone
SWF Writers
Posts: 1,055 
|
Post by Ria Stone on Jun 23, 2015 10:28:04 GMT -8
Just a note. Google Adwords rejected my application for Adwords because I had links to commercial items. Huh? Seemed like an illogical response.
Also, I think Google's support of it's own apps is so haphazard. Plus, they drop apps without notice. I am not sure what business they are in but I think email and apps are not even on their radar.
|
|
serbanvcenache
SWF Writers
Posts: 712 
|
Post by serbanvcenache on Jun 23, 2015 10:55:52 GMT -8
Just a note. Google Adwords rejected my application for Adwords because I had links to commercial items. Huh? Seemed like an illogical response. Also, I think Google's support of it's own apps is so haphazard. Plus, they drop apps without notice. I am not sure what business they are in but I think email and apps are not even on their radar. Their company is too busy gathering intel from everyone for the NSA. |
|
|
|
Post by Ted on Jun 24, 2015 14:09:54 GMT -8
|
|
serbanvcenache
SWF Writers
Posts: 712
|
Post by serbanvcenache on Jun 24, 2015 14:27:38 GMT -8
Yeah, I should have stated "everyone" is busy gathering intel...
|
|
|
|
Post by jaydax on Jul 1, 2015 7:04:36 GMT -8
Facebook promotion - remarkable for it's ineffectiveness
Google adwords - not tremendously useful unles you are lucky enough to find words which people are looking for and no-one else is using.
…and Serbanvcenache - you are paranoid but probably right.
|
|
