|
|
Post by Ted on Apr 22, 2015 13:53:02 GMT -8
In this ALLi Insights Seminar from the The Alliance of Independent Authors Orna Ross and Nick Stephenson review the three-step strategy Nick used to grow a six-figure income from his fiction and non-fiction books. They also discussed how to:
– Understand your market and drive thousands of paying readers to your books
– Build your author platform and convert readers from casual purchasers to fans for life
– Sell without being “salesy”
– Boost your visibility so that your books show up where readers are already looking
|
|
chelsfield
SWF Writers
Posts: 700
Joined: Mar 28, 2012 3:07:24 GMT -8
|
Post by chelsfield on Apr 27, 2015 1:24:44 GMT -8
Hi Ted, thanks for this. I am finding it really useful (still listening to it). I like the concept of being really focused about keywords, especially as it has been a topic of discussion on this discussion list. I also like the idea of using Amazon et al as search engines, instead of sales platforms. He seems to regard the practice of dispersing your titles over many platforms as a mistake, because the more places you list your books the more control of reader information you lose. Again we have had discussion about this on this list: it is oft-repeated, " I don't know how many people are reading or viewing".
I am interested in hearing him on collecting reader information and email lists. I am really reluctant about reading lists as I myself dislike being put on email lists.
A lot of topics to discuss here. One thing that was headache-inducing was the camera work at the beginning, but it seemed to settle down after a while....
|
|
serbanvcenache
SWF Writers
Posts: 712 
|
Post by serbanvcenache on May 1, 2015 9:02:29 GMT -8
I'm gonna watch this later tonight. I do agree that marketing is the hardest part of being an indie. I enjoy socializing and talking with people about common interests - I found a lot of people on the internet, especially via Twitter, and it's really awesome to talk with them. That being said, getting to know 'my market' from a statistician's standpoint is rather difficult. There are a myriad of tastes within the same niche. I recently decided to take Galatea's advice and make my series starter free, albeit I had disappointing results with Talking Crows in terms of downloads. The most I got was 200+ downloads via Google Play, only 4 ratings and no reviews - not even a "Hey, this story sucks".
To me personally, marketing is a grind that dims my spirits and steals from my actual writing time. I know that Ted doesn't spend more than a couple of hours a week on marketing; hope some day I'll be able to do that too.
|
|
chelsfield
SWF Writers
Posts: 700
Joined: Mar 28, 2012 3:07:24 GMT -8
|
Post by chelsfield on May 5, 2015 2:10:32 GMT -8
Serban, the interesting claim from this author is that, once you set up the mechanisms he suggests, the marketing (and from his point of view, getting the emails is the marketing) practically runs itself....
|
|
